A Typical Stored-Value Card Value Structure
Based on the operation model from the world first AFC system in Hong Kong, each passenger has to pay a minimum of $19.20 for a stored-value fare card. The stored value consists of 3 structures: (all dollar value is in USD)
- Unusable: a fixed amount of $ 1.90. Refund if card returns.
- Usable only for the last trip: a fixed amount of $ 4.50 is only usable when the usable fund is not sufficient for the last trip.
- Usable: $ 12.8 is usable.
Determine Your Stored-Value Card Value Structure
If the AFC operator can get a good number of passengers to buy a stored-value fare card with a good dollar amount, it will create a good cash flow to fund the investment of terminals for buses. The logic behind the stored value structures:
- Unusable: should be the cost of the physical card, for example, $0.60
- Usable only for the last trip: use the highest value of the last trip, $0.40
- Usable: around 5 round trips and set a minimum value which passenger can accept. For example, $2.00
- The stored-value should be sold at $3.00