There are 4 basic variables:

  1. How many passengers will buy the stored-value cards initially?
  2. How many buses to install the bus validate terminal initially?
  3. How many locations to install the top-up terminal initially?
  4. Determine the pricing of a new stored-value card. Learn more

“As a rule of thumb, if you can sell 150 passenger cards at $3, it can cover the cost of each terminal installed.” – 150 cards / terminal

Post Author: Keith Lau

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